Privacy Policy

Ensuring the privacy and security of your personal information is very important to us. Our Privacy Policy outlines the information we collect about you, how we use, disclose and otherwise manage this information and the choices you have to restrict our usage of this information. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


We collect personal information when you sign up for a Devil’s Advocate account or our email mailing list; purchase items from our website, or contact us with a comment, question or complaint. This may include, for example, your name, date of birth, email address, postal address, telephone number, whether you are male or female and your product preferences.


When you sign-up to our email mailing list, as well as collecting your email address we may also collect optional information such as your name, post code, and product interests. We use this personal information to tailor our email messages and to enhance our product and service offerings.


When you contact us with a comment, question or complaint, you may be asked for information that identifies you, such as your name, address and telephone number. We collect this information to verify your identity and to help us promptly answer your question or respond to your comment or complaint. We also may use your feedback, suggestions and comments (in an anonymised form) to monitor and/or improve our products or website.


When you purchase items from our website, we use your personal information to process your order, deliver goods and services to their proper location, process payments and communicate with you about the status of your order.


You can visit this site without telling us who you are or providing us with any personal information. However, we collect the IP (Internet Protocol) addresses of all our website visitors and other related information such as page requests, browser type, operating system and average time spent on our website. We use this information to monitor and improve our website. We also use cookies and similar technologies to collect information about the pages you access or visit. For further information about cookies and how we use them please see our Cookie Policy.


We may transfer (or otherwise make available) your personal information to other members of the Devil’s Advocate corporate family and other third parties who provide services on our behalf. We may use service providers to process data, host our website, and send emails, in order to help us better understand your use of our website and refine and improve the website. These companies may store and process this information in the United Kingdom. All of our service providers are required to maintain the confidentiality and security of your personal information and to use it only in compliance with applicable privacy laws. These companies are not authorised to use your information in any manner, other than in helping us to provide you with products and services or as otherwise required by applicable law. At various times we may also ask you whether you would be happy for your personal information to be shared with other companies that are not associated with the Devil’s Advocate corporate family. Where you agree to this, once we have shared your personal information with those other companies, this Privacy Policy will not apply to their use of your personal information and their own policies will apply.


Devil’s Advocate may transfer any information we have about you in the event of a merger with a third party or upon a sale or transfer of all or a portion of our business or assets to a third party acquirer.


We only keep your personal information as long as necessary for the purposes we collected it, or as otherwise required by law.


Your privacy is important to us. We maintain reasonable administrative, technical and physical safeguards in an effort to protect personal information in our custody and control against the loss, theft, unauthorised access, use, modification and disclosure. We have implemented measures in an effort to safeguard the personal information in our custody and control, including only providing access to personal information to employees and authorised service providers who require such information for the purposes described in this Privacy Policy. To provide you with an increased level of security, online access to certain personal information may be protected with a password you select. You must not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.


We may periodically update this Privacy Policy for new, unanticipated uses not previously disclosed. Any changes made will be posted here. We will treat your personal information in accordance with the Privacy Policy in place at the time your information was collected. This Privacy Policy was updated on 27th September 2017.


Feel free to contact us with any questions about our Privacy Policy or the manner in which we treat your personal information or to withdraw your name from an email or other marketing list. If you wish to access or update the personal information we have about you, or to correct factual errors in our records, please contact us as set out below. To protect your privacy, we will take reasonable steps to help verify your identity before granting access or making corrections.

EMAIL: Email us at [email protected]


If you have chosen to receive emails from Devil’s Advocate, we will offer you advanced notice of sales, new merchandise, store openings and other Devil’s Advocate news. Email addresses provided to Devil’s Advocate are only used internally for the purpose of sending you communication from Devil’s Advocate. We respect your privacy rights and will not sell or rent your email address to other companies. If you would like to unsubscribe from our email list, please email us. You may also click on the unsubscribe link at the bottom of our emails. We will remove your name from our email list as soon as possible. Please recognise that you may receive another email before we are able to remove you.